one of fifteen

“one of fifteen” is a specialist rugby store selling one of a kind shirts worn by professional players. Based on the idea of the British & Irish Lions selection process, of receiving an envelope during the night to say if you have made the team for each game – every shirt is packed in a presentation box with a letter from the owner with a description of who wore the shirt, during which game, and what the outcome was. The concept was to develop an identity with the impression of exclusivity whilst encompassing the passion, respect and pride that is synonymous with the game of rugby.

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