The Bonk

The Bonk (a cycling term for “hitting the wall” both physically and mentally, usually as a result of excessive riding) is a monthly cycling and lifestyle magazine. It has a young readership who enjoy working hard and playing hard. The articles are varied, including “how to” guides, celebrity interviews, professional profiles and the bizarre. The appearance of the publication therefore had to reflect the refined, fashionable and adventurous audience in a personal and unique method.

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